Bournemouth, Dorset – It has been a monumental week for Bournemouth, as the town celebrates a double victory that is set to bring major economic and tourism benefits to the region.

Following an incredible Premier League campaign, AFC Bournemouth has officially secured a historic 6th place finish, guaranteeing UEFA Europa League football for the town next season. In addition to this on-pitch success, the club has also just been granted planning permission for a major redevelopment of Vitality Stadium.

Welcoming Europe to the Coast‍

The Cherries’ qualification for the Europa League marks the first time in the club’s history that they will compete in a major European competition. For the Bournemouth, Christchurch, and Poole conurbation, the knock-on effects for the local economy will be substantial.

Local hospitality venues, including hotels, restaurants, and transport providers, are preparing for a significant boost in midweek trade as the town gets ready to welcome prestigious European teams and international supporters to the coastline. The fixtures will also provide an invaluable opportunity to showcase Bournemouth as a premier UK destination to a massive global audience.

A New Era for Vitality Stadium‍

Running alongside the European qualification is the brilliant news that planning permission has been approved for the redevelopment of Vitality Stadium.

Located in Kings Park, the expanded stadium will not only increase matchday capacity and improve facilities for fans, but the infrastructure project itself will create local jobs and ensure long-term community benefits.

A Thriving Destination‍

Speaking on the developments, the team at Bournemouth & Poole Tourism highlighted the positive impact this will have across the area:

"This is an incredibly proud moment for the town. AFC Bournemouth’s success on the pitch and their ambitious plans off it perfectly align with our vision for the destination. The influx of international visitors for midweek European fixtures will provide a fantastic boost for our local hospitality businesses outside of the traditional weekend peaks. We are fully prepared and incredibly excited to welcome Europe to Dorset."

Fans and visitors are encouraged to keep an eye on official club channels for the upcoming Europa League draw, and to start planning their matchday visits to the coast early.

Discover more inspiration beyond the football at bournemouth.co.uk