West Cliff Beach is a vibrant beach close to Bournemouth Town Centre and often referred to as 'Bournemouth Beach' due to its popularity with visitors. It is located to the west of Bournemouth Pier and over a mile long. There are numerous beach huts dotted along the promenade and plenty of facilities to keep the family entertained including Oceanarium, The Bournemouth Aquarium, the West Cliff Lift restaurants, cafes and kiosks.