The Bournemouth and Poole Tourism Management Board was set up in October 2017 to embrace and extend the strategic interests of the previous Bournemouth Tourism Management Board and Poole Tourism Management Board.
With the amalgamation of Bournemouth, Christchurch and Poole councils into one Local Authority the Board from 1st April 2019, became the Destination Management Board.
The aim of the Board set out in 2019 continues to be to represent the interests of all businesses, groups and individuals that support the local economy and contribute towards the development of the destination as a place to visit, work and live.
This aim will be achieved through high level representation of all Tourism sectors, BCP Council and other tourism experts, through decisive and wise actions and through clear accountability.
Acting as a voice for tourism the new DMB will benefit the industry and tourism sectors by providing a strong, unified voice for local, regional and national tourism issues that impact business efficiency. In addition, the Board will ensure that the destination’s tourism management, marketing and development activity is both competitive and effective. Managing this performance gives the sector representatives both an active role and responsibility in influencing the business planning, resource allocation and performance monitoring of tourism across the destination of Bournemouth, Poole and Christchurch.
Bournemouth & Poole Destination Marketing Strategy 2019-20
