Established in 2006, the ground-breaking Bournemouth Tourism Management Board (BTMB) was set up to “Develop and assist delivery of a shared vision for a prosperous tourism industry in Bournemouth that will enable the Borough to develop as a market leading resort.”
This is the country’s first board that truly represents all sectors of the visitor economy including the often overlooked, but vital, services of transportation, entertainment and retailing.
With Chairman James Eels at the helm, the BTMB has a very different tourism partnering formula that holds the members collectively responsible for the town’s destination management.
The following tourism industry sectors are constitutional members of the BTMB committee
Hotels, guest houses, self-catering accommodation;
BTMB members - BAHA Chair Paul Clarke, General Manager Menzies East Cliff Court Hotel and Deputies Alison Gandolfi, General Manager Balincourt Hotel and Zoë Westwood, General Manager Ramada Encore Hotel.
Arts & Culture
Representing Arts & Culture locally and including; Bournemouth Symphony Orchestra (BSO), Dance South West, Dorset Music Forum and Bournemouth University.
BTMB members - Jacky Thorne, Head of Communications Bournemouth Symphony Orchestra.
Bournemouth International Centre (BIC), Bournemouth International Conference Bureau (BICB) and venues.
BTMB members - Andrew Francis, General Manager Highcliff Marriott Hotel and Steve Piper, Head of Conferencing & Exhibitions BIC.
International Education Forum
Accredited language schools, Bournemouth University, Bournemouth & Poole College of Further Education and the Arts University Bournemouth.
BTMB members - David Jones, Principal/Marketing Director, ETC International College and Deputy Simon Freeman from the Westbourne Academy.
Leisure & Attractions
Attractions, events, restaurants, culture and sports
BTMB members - John Green, Managing Director of Hot Rocks Restaurant and Cocktail Bar and Deputies Jackie Richmond, Group Marketing Manager, Splashdown and Tim Sanders, Managing Director of Discover Dorset Ltd.
Police, Town Watch (licensed premises), entertainment and retail,
BTMB members - Nigel Hedges, Chair of Town Centre Management Board and Deputy Roger Parker, Town Centre Manager.
Transport & Environment
Buses, taxis, Bournemouth International Airport and parking/signage/highways
BTMB members - Jenni Wilkinson, Head of Marketing Yellow Buses and Tim Sanders, Managing Director Discover Dorset Ltd.
The Board also includes elected and professional officers from Bournemouth Borough Council and Poole Borough Council, Tourism South East, Poole Tourism Management Board, Dorset Local Enterprise Partnership, Visit England and the Chief Executive from Bournemouth Borough Council.
Acting as a voice for tourism, the BTMB benefits the industry and tourism sectors, by providing a strong, unified voice for local, regional and national tourism issues that impact business efficiency. In addition, the Board ensures the performance of the resort’s tourism management, marketing and development activity is both competitive and effective. This performance management gives an active role to the sector representatives and responsibility in influencing the business planning, resource allocation and performance monitoring of Bournemouth Tourism.