For example - on average UK businesses waste 30% of the energy they buy. By reducing their wastage, a 20% cut in their energy costs represents the same bottom-line benefit as a 5% increase in sales.

But where do individual businesses start, and where can they find help?

In 2006, South West Tourism launched 'Action of the Year' - Energy, an initiative to assist tourism businesses to reduce costs, increase efficiency, and benefit the environment. Action of the Year 2007 focuses on water.

The SWT 'Action of the Year' provides:

Information
Supporting Resources
Introductory Advice
Signposting
Discounts

The cumulative result of adding together several small actions can be surprisingly big!

The South West Tourism team are pleased to arrange presentations at tourism association meetings, training or general tourism events.

This initiative has received funding support from the South West Regional Development Agency

If you would like more information, the Sustainable Tourism for Dummies Booklet is free to you! For a free copy email berenice.webb@bournemouth.gov.uk or click on the link below.