Latest Trade Newsletter Information
Bournemouth Destination Guide 2015
Preparation for the Bournemouth Destination Guide 2015 is underway.
Based on significant research undertaken by Bournemouth Tourism and insightful marketing intelligence carried out recently by Visit England - total distribution of 200,000 guides in ‘different formats’ will be circulated in 2015.
100,000 printed versions of the destination guide will be sent out as per previous years via targeted distribution channel - to people who ‘individually’ request a guide. Existing visitors will be communicated to via national advertising channels, a national TIC brochure link scheme, as well as at targeted events, via a database e-campaign with new ‘virtual guides’ - look out for new Android and I-pad versions! Extensive PR activity will also be undertaken.
A further 100,000 digital interactive guides will be distributed to open, interested visitors via recognised and researched mix of digital platforms and existing database. Also look out for e-competitions, e-newsletters and much more!
For accommodation providers enjoy an early booking discount of 10% if you confirm your advertisement before Thursday 9th October! Partnership will continue at a rate of £250 + VAT. For more information or to confirm your guide advert for 2015, please call the Marketing team on 01202 451707.