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Branding guidelines

As a resort Bournemouth itself is a very strong brand. To help you understand how it can be used, the Bournemouth Tourism Management Board has produced a document outlining the various brand values attributed to the UK's leading resort. The document is in three parts can be downloaded as a PDF here:

Part one - The theory of the Bournemouth brand

Part two - Brand demonstration

Part three - Brand tools and implementation

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